Since 1975, Peaks Storehouse Ltd, an independent storage company in Cambridge, has offered traditional storage options to domestic, student, and commercial customers.
With changing customer habits they recognised the need to diversify and recently converted their storehouse facilities to offer 24/7 self-storage options. This is a new service and a competitive market and they recognised the need to raise their profile.
Network carried out a full marketing audit and competitor analysis following which we created a very distinctive brand for Peaks. We created a personality in the shape of ‘Mr P’ who brings the company to life and makes Peaks stand apart from their competitors.
We created a new company logo, a new website with animations, real-time availability and quoting, signage, van livery and sector targeted advertising.