What are the major challenges in marketing today? Marketing is a crucial part of any business. It helps businesses to reach their target audience and build brand awareness. However, with the constantly changing landscape of marketing, it is becoming increasingly difficult to stay ahead ...
We are Jane and Lesley and we run Network Design, a full-service creative marketing agency based in Cambridge, UK. We have been very busy looking after our clients and are good at getting them to work on their marketing and supporting them on their journey of...
Building a strong brand is how to maintain the long-term success of your company, therefore it is worth spending some time thinking about your touchpoints and what you can do to improve these....
When we engage with our clients we want to understand their business, and part of our discovery phase is to find out who their target audience is. ...
Designer, developer, SEO specialist, content creator, story teller, communications planner, marketing strategist, so many names for different jobs or services that all fall under the broad term of marketing. Why engage each one of these when one agency is enough?!...
As the country goes into a recession, it is often the marketing budget that is one of the first to get cut. It is difficult to see how companies can justify spending on marketing and advertising whilst they may be considering making redundancies, for example. However,...
When reviewing your marketing plan it is a good idea to go back to basics. To understand what your business is about, what your company mission is, who you are trying to reach, do you have a vision?...
‘Content is King!’ An established phrase that many of us have got bored with but it still stands true, businesses need to generate content and share it with their audience. Content doesn’t need to be a written essay, it can be a blog post, but it can also...
Millennial, Gen X, do you know what you are? Defining your target audience and what makes them tick is an important part of your marketing strategy. Here is a quick guide to the generational labels that might help you identify with your market....
When reviewing your marketing plan it is a good idea to go back to basics. To understand what your business is about, what your company mission is, who you are trying to reach, do you have a vision?...
