Building a strong brand is how to maintain the long-term success of your company, therefore it is worth spending some time thinking about your touchpoints and what you can do to improve these....
No you don’t have to blog but you may find that it is a valuable tool to get your audience engaged in your brand, keep your company at the fore front of their minds and provide something useful to them....
As the country goes into a recession, it is often the marketing budget that is one of the first to get cut. It is difficult to see how companies can justify spending on marketing and advertising whilst they may be considering making redundancies, for example. However,...
There’s no time like the present - (and how true is that at the moment!) - to take a good long look at your business and make a start on all the things you’ve been putting off because you had no time....
