Worldwide Theatrix

Worldwide Theatrix is a small business dealing with the exploitation, administration and licensing of the works of the late David Croft O.B.E.

These works include “Dads Army” “Are you being Served?” “Hi De Hi” and “Allo Allo”.

WWT also deal with format rights, monitoring broadcasting and merchandising of these programmes all over the world.

Network were asked to design a company logo that would compliment the works of David Croft. It would be used on the credits of documentaries, remakes of any series as well as for marketing collateral and merchandising.

The new logo pulls together elements from 3 of the most well-known characters from Dad’s Army (Captain Mainwaring), Are You Being Served (Mrs Slocomb) and René from Allo Allo.

The new identity was then rolled out to stationery and a website page:


27 December 2020




Brand identity, Business cards, Design, Letterhead, Website design