Working as a leading robotics company specialising in lab automation, PAA had outgrown their brand identity that was created when the company was launched back in the 90’s. It was time for an update to allow their brand to reflect their market position.
Network worked closely with the marketing team to fully understand their business in order to develop an identity to align with their vision, values and mission statement.
A strong corporate identity was created to work across multiple communication channels. A hierarchy of brand was established to encompass the full range of PAA products.
The new identity was presented as a brand book for use in-house to allow the marketing department to have a guide to work to. The identity was rolled out across corporate materials, product brochures, exhibition stands and templates. A new templated WordPress site was built by Network Design to be managed in-house by PAA.